A Guide To Organising A Blogger Event

A guide to organising your first Blogger eventA guide to organising your first Blogger event

At the time that this post goes live Lily and I will be en route to London where we will be hosting our first ever blogger event at the Dead Dolls house in Islington (look out for our writeup and YouTube video next week to find out what went on). It was something we have always toyed with the idea of doing and a year and a half after launching we have finally made it a reality.

I’ve seen a lot of bloggers tweeting recently that they wish there were more blogger events outside of London. We ourselves come from a little Island in Kent and so appreciate that not everyone wants to or can afford to commute regularly for events. If you are tired of feeling like you are missing out on events because of where you live then why don’t you have a go at organising one of your own for local bloggers in your area? It doesn’t have to be a huge event, especially if it is the first one you are holding. You could even start off by simply arranging a get together for cocktails at a local bar or go out for dinner and exchange blogging tips and tricks with each other.

If you do decide to have a go at organising your own event here are some tips you might find helpful.

  • Set a budget and be realistic. Ok so you may be expecting to sell tickets to cover the cost of the expenses but you will probably have to put a deposit down or pay for the entire venue before you even receive payment from the sales so make sure you can afford to pay out without having to rely on other people. You may expect to sell loads of tickets but if things don’t go to plan are you still willing to foot the bill? If it’s your first event it is better to start off small where you don’t need to sell an insane number of tickets to cover your costs. We sold ours through Eventbrite which we found to be a really easy process however we won’t receive the money from sales until next week so do keep this in mind if you use them to sell yours.
  • Do your research. Don’t just pick the first venue that happens to be available on your chosen date. Look around and get lots of quotes to find the best deal. It helps if the venue is easily reachable by public transport and not in the middle of nowhere.
  • Dont compromise your brand values. We wanted to make sure our event encompassed our style. If your blog is colourful and quirky you may want to organise something to celebrate that. If you have a fitness blog perhaps you want to plan an event around some kind of fitness related activity. Stay true to what you are about. After all if you are going to all of this effort you will want it to feel authentic.
  • Give yourself plenty of time to organise the event and make sure you promote like crazy! Shout about it on your social media channels and reach out to bloggers if you feel they might enjoy the event.
  • Goodie bags aren’t compulsory but it has become expected at events and is always a nice little extra. If you are going to provide them be careful not to leave yourself out of pocket. We contacted a lot of brands and were so overwhelmed with the incredible response we had from them. Some offered products for competitions to run on the day (Clean Beauty Co and Coconut Lane) whereas others provided products for the goodie bags (Chirp Body, Disciple Skincare, Tea Lab and WOW). We were even sent some gorgeous temporary tattoos by Creative Ingrid to use throughout the event. We limited out ticket number to 25 as we like the idea of holding an intimate get together and I definitely think keeping the numbers down made it easier to find brands who wanted to sponsor the event. If you are thinking of holding an event for 100’s of bloggers it is going to be a lot harder to find companies wanting to get involved. Make sure you pick brands who fit with your ethos.

If you do have a go at organising your own blogger event we’d love to hear from you!

Rae x

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