Brand Spotlight | Lascivious

Lascivious lingerie campaign photographed by Szymon Brodziak

Lascivious lingerie campaign photographed by Szymon Brodziak

I am so excited to share this interview with you! I am such a big fan of Lascivious and their stunning creations. As a fellow DMU Contour Fashion graduate, this is one lingerie brand I always admired and looked up to and it’s incredible to see how far Lascivious has come. Worn by the like of celebs such as Rihanna, shot by Rankin and Szymon Brodziak and featured in all of the best glossy mags – this is a lingerie brand that needs to be on your radar!

Lascivious

                      adjective: 1. Feeling or revealing an overt sexual interest or desire.

Chloe Hamblen of Lascivious
Introducing Chloe Hamblen of Lascivious | Photo by Kat Young

Tell us a bit about your background, how did you get into fashion?

I did a foundation course at Kingston University, which has a really strong Fashion course. Although I was never particularly interested in Fashion itself, I found that actually it was the most interesting discipline; I could draw, create something in 3D, take photographs, think about graphics and marketing – I found an appreciation of fashion as an artistic expression, but found ultimate enjoyment and I suppose comfort in lingerie design. It is about an intimate moment with another person, and making someone feel good about themselves.

I had always been creative, but after my mum told me about a friend of hers that had run away to Paris to design knickers, I thought it sounded like the best job in the world.

After studying at Kingston I moved to Leicester to study Contour Fashion at DeMontfort University, after which I moved to Holland to work for modernist lingerie designer Marlies Dekkers, before returning to London to set up Lascivious.

Describe the creative process behind your current collection.

The current collection is really a thought process about modesty, confidence and sexual expression. I think there is something really arousing about covering something up, coupled with the nakedness it offers by being completely sheer. I was thinking about where you go next with lingerie design – now that provocative lingerie has filtered into the high street in such a big way, its nice to get back to a raw sort of intimacy. I was also thinking about skin tones and how it is really important to redefine the word ‘nude’, but I didn’t want to do this in a gimmicky way. The use of different colour representations for ‘nude’ and models with different skin tones should just be standard practise, it shouldn’t be used as a cynical marketing tool under the guise of promoting diversity. It was also fun to collaborate again with latex designer William Wilde, semi-transparent latex was the perfect accompaniment to the collection. It’s about framing and enjoying your body and connecting with your partner, whoever you are.

Lascivious Lingerie by Chloe Hamblen

Designer Spotlight | Chloe Hamblen of Lascivious lingerie

Lascivious swimwear
Campaign images shot by Szymon Brodziak

Where do you find inspiration?

I find inspiration everywhere. I usually work with three strong elements to begin with when designing – a shape (triangle cut-outs, circles, squares for example), a person/muse and a foundation for the process – so this time it is nudity, often I look at architecture, or it could be insects or 70s playboy covers. It is quite diverse, but I always have the brand identity in mind, so it helps to define my direction.

What has been the highlight so far since launching Lascivious?

I think achieving Coolbrands status twice has been a real highlight, its nice to feel you are doing something right.

Who is the Lascivious woman?

It varies, but certainly someone who is sexually confident and enjoys playing.

Describe a typical day at the studio

Its mainly emails, with a dog walk thrown in.

What’s your favourite piece from your current collection?

I think the walnut coloured Ellie set is my favourite from this season.

What’s next for Lascivious?

We would really like to expand our offering online, perhaps some more collaborations and curated featured products. We have a new Valentines pop-up that we will be trialling online from 1st Feb. We hope you enjoy!

 

Want to follow Lascivious on their journey? Make sure you check out their social media:

Instagram | Twitter | Facebook | Pinterest | YouTube

Rae x

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